Delivering PR & Media Services at COP28

Buttonwood Marketing was delighted to be awarded a contract by the Government of Brazil to deliver PR and Media services during the two weeks of the COP28 UN Climate Change Conference in Dubai.

Free transport on the Dubai Metro was provided to all COP28 participants
Free transport on the Dubai Metro was provided to all COP28 participants. (curiously no emissions were seen to be emerging from the stacks alongside the Metro during COP28…)

Working closely with the Brazil negotiating team, the services delivered by the Buttonwood team included:

  • Liaison with key international media
  • Writing Press Releases relating to initiatives launched by the Government of Brazil during COP28
  • Distribution of PRs to journalists and newsdesks globally
  • Monitoring media coverage of Brazil and COP28
  • Providing media advice

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